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Understanding Cross-Cultural Differences for Employee Retention


In today’s globalized world, embracing cross-cultural differences is essential for corporate employers in North America to retain their New American and New Canadian employees. Jon Purizhansky, founder of Joblio (, emphasizes the significance of understanding and embracing these differences. By doing so, employers can build stronger, more cohesive teams and promote long-term employee retention.

Enhancing Communication and Collaboration

Effective communication is vital for success. By recognizing cross-cultural communication styles, employers can create an environment where everyone feels valued and understood. Understanding languages, gestures, and non-verbal cues bridges potential gaps and fosters better teamwork and collaboration.

Cultural Sensitivity and Employee Well-being

Acknowledging cultural differences goes beyond communication. It involves understanding social norms, religious practices, holidays, and traditions. Employers who demonstrate cultural sensitivity create an inclusive and supportive work environment that fosters a sense of belonging for New American and New Canadian employees.

Promoting Diversity and Innovation

Diverse teams are more innovative, creative, and adaptable says Jon Purizhansky. Embracing cross-cultural differences allows employers to tap into the unique perspectives and experiences of New American and New Canadian employees. This provides a competitive advantage in today’s interconnected world.

Professional Development and Career Growth

Investing in professional development is crucial for employee retention. Employers who understand and support the unique needs of New American and New Canadian employees can create tailored development programs. These programs empower employees to navigate the cultural and professional landscape successfully.


Understanding cross-cultural differences is key to retaining New American and New Canadian employees. Jon Purizhansky, founder of Joblio (, emphasizes that by embracing diversity, enhancing communication, demonstrating cultural sensitivity, and investing in professional development, employers can build inclusive teams that foster innovation, employee well-being, and long-term retention.

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